This September, the Global Water Challenge (GWC) and The Coca-Cola Company
will launch a collaborative cause marketing campaign for the EKOCENTER™ initiative.
The campaign, called PROJECT RIPPLE, is designed to support communities where EKOCENTER kiosks are located through a simple and innovative crowdsourcing mechanism, leveraging the reach of Coca-Cola
and the passion of millennials to help those less fortunate.
It’s a simple model that yields lasting results. Here’s how it works:
Students, faculty and consumers purchasing single-serve Coca-Cola beverages will donate 2 cents* when they purchase a product. Coca-Cola
and its licensed bottlers, the local food service provider and the university will each have the option of matching these 2 cents up to a $5,000 capped amount, creating the ultimate ripple effect. These funds will be channeled to partnering NGOs supporting either women’s economic empowerment, safe drinking water initiatives or projects that enhance the well-being in EKOCENTER communities in Africa. Then when the campaign ends, the university will help decide where to direct the funds among those three pillars of the EKOCENTER initiative.
To date, Boston College and Seton Hall University have confirmed their participation in this 3-month campaign and will activate during their 2015 fall semester. Other universities and key accounts are expected to join during the 2016 spring semester.
* Customers will be able to opt out or opt in at the point of sale depending on the university program. Participating beverages are Coca-Cola-branded single-serve bottles and cans only, at select retail outlets on select campuses. 100% of the funds raised from consumer donations and matching contributions will be paid to Global Water Challenge (“GWC”), a tax-exempt 501(c)(3) corporation. Matching donations may vary by each university program. GWC will work with Coca-Cola and participating universities to distribute the funds raised to help support people living in EKOCENTER communities.